Netflix UI/UX Case Study
Enhancing Netflix Subscriber Retention: A UI/UX Approach
Role
UI/UX Designer
Year
2023
Tools
Figma, User Research, Case Study
Team Size
1 Members
Problem Statement
Streaming platforms often struggle with content discovery. Users spend significant time browsing without finding content that matches their preferences, leading to decision fatigue and reduced engagement.
Design Process
Analyzed user behavior data and viewing patterns
Conducted competitive analysis of major streaming platforms
Created user flow diagrams for content discovery journey
Designed personalized recommendation interface
Tested different categorization approaches with users
Solution
This redesign concept introduces an enhanced content discovery system with mood-based filtering, collaborative playlists, and improved preview functionality to help users find relevant content faster.
As part of the Zenius Studi Independen Bersertifikat Program, the team tackled Netflix's challenge of declining subscriber numbers through in-depth research and analysis to understand the issues causing subscriber churn.
Several new features were developed based on the findings, including personali...
Team Members
Shinta Rasyidatul Farida
UX Writer
Dika Alkadri
UX Researcher
Muhammad Elraz Taqillah
Graphic Designer
Adhi Candra Kusuma
Testing User & Evaluation
Key Learnings
User-Centered
Always put users first in every design decision
Iteration
Continuous testing and refinement leads to better outcomes
Collaboration
Great products are built by great teams working together