Masalah yang perlu diselesaikan project ini
As part of the Zenius Studi Independen Bersertifikat Program, the team tackled Netflix's challenge of declining subscriber numbers through in-depth research and analysis to understand the issues causing subscriber churn.
Several new features were developed based on the findings, including personalized content recommendations, enhanced user profiles, a "Group Watch" feature for shared viewing experiences, and improved user onboarding processes. These features were designed to enhance user engagement and satisfaction.
The iterative design process, backed by thorough research and user feedback, ensured that these features addressed user needs effectively. This project demonstrated the critical role of user experience in retaining subscribers and provided actionable insights for Netflix to implement.